For the companies who move fast enough to stay relevant.
Give power of AI
to all your employees.
Sentinel is the one place where your entire company operates, powered by AI that understands every action. CRM, marketing, support, finance, HRMS, and operations, ticket, invoice, automation, ai agent all in a single tab.
“Speed is the ultimate advantage in business” — Reed Hastings
One place. Everything connected.
Every team. One workspace.
From sales to finance, support to HR: Sentinel unifies your operations and gives your AI complete context to act, automate, and optimize across every layer.
This is why Sentinel exists
Questions your tools
couldn't answer yesterday.
Each question taps into data across your entire company: CRM, marketing, finance, and beyond to produce one unified answer. Something no system has done before.
Your whole company, one tab
One place. Every tool. Every team.
One of the best in its class UI experiences
For the sales team
CRM
AI-scored, priority-ranked
Lead scoring
Automatic on every new contact
Deal intelligence
Daily risk + cooling flags
Outreach sequences
Runs while reps work
CRM Automation
Develop individual CRM automation for leads
Activity timeline
Every touchpoint, one view
For the marketing team
Email campaigns
Not only automate but use AI at its best to auto-generate and deliver email campaigns
WhatsApp Campaigns
Same as email campaigns, these can be set on autopilot
SMS campaigns
Bulk + personalised
Social scheduling
LinkedIn, Instagram, X
Cold email engine
SPF/DKIM, inbox warm-up
Landing pages
No-code, tracked to demo bookings
AI audience builder
Segment in plain English
Campaign attribution
Revenue per campaign
Contact fatigue scoring
Avoid over-messaging
Asset library
Save all of your marketing assets in one place
A/B testing
Subject lines and body copy
For the support team
Unified inbox
Email + WhatsApp + SMS, one thread
AI reply drafts
Full context before you type
SLA enforcement
Breach alerts before they breach
CSAT surveys
One-click from any thread
Sentiment tagging
Auto-tag by urgency
Ticket clustering
Spot patterns across tickets
For the finance team
Invoicing
GST-compliant, sent and tracked
Cash flow forecast
Daily AI projection
Overdue follow-ups
WhatsApp, respectful escalation
Budget vs actual
Live, not end-of-month
Expense approvals
Full context on the phone
Payment matching
Auto-reconcile incoming payments
For the people team
Employee records
Every document, one place
Leave management
Request, approve, forecast
Attendance tracking
Shift-level precision
Performance reviews
AI-drafted, you refine
Document expiry alerts
PAN, NDA, compliance docs
Onboarding checklists
Day-one ready
Kudos & recognition
Team-visible, culture-building
For operations
Facilities management
Requests, maintenance, rooms
IT & security
Asset registry, change requests
Approval chains
Any request, routed correctly
Vendor management
Contracts, renewals, contacts
For developers & IT
API & webhooks
Every object, every event
Custom objects
Your data model, not ours
37 integrations
Slack, Salesforce, Razorpay, more
SSO + IP allowlist
Enterprise-ready
For everyone
AI Copilot
Ask anything, across everything
Automation builder
Plain English, no code
Analytics & reports
Any question, answered
Audit log
Every action, logged
The power to create automation gives 5x productivity boost
This is the part competitors can't copy
AI for some creates gains.
AI for everyone creates momentum.
Sentinel ensures every team moves forward, together.
The salesperson
Uses AI to rank leads, draft personalised outreach, analyse every deal on the board.
Asks Sentinel
“Which 5 deals should I focus on this week, and what do I say to each?”
The marketer
Uses AI to write campaign copy, generate social posts, segment audiences in plain English.
Asks Sentinel
“Build me an audience of contacts who opened our last 3 emails but never booked a demo.”
The support agent
Uses AI to find patterns in tickets, draft replies, surface customers at churn risk.
Asks Sentinel
“Which customers are asking about the same problem this week?”
The HR lead
Uses AI to predict leave patterns, spot disengagement, write performance reviews faster.
Asks Sentinel
“Who on the team has taken no leave in 6 months? Send them a nudge.”
The finance team
Uses AI to forecast cash flow, flag overdue invoices, match payments to invoices.
Asks Sentinel
“Predict cash flow for the next 90 days based on what's invoiced and paid this year.”
The founder
Uses AI to ask anything, across everything, without opening a single report.
Asks Sentinel
“What's the one decision this week that would most improve next quarter?”
“The companies that will win the next decade aren't the ones with the best AI. They're the ones where every employee knows how to use it.”
Marketing + Sales
The outreach engine
your team always needed.
From content calendar to closed deal, every step, in one place, AI-assisted.
April: Content Calendar
14 LinkedIn · 10 Instagram · 7 Email · 4 WhatsApp
Publishing
Schedule a month of content in one sitting.
Write once, publish everywhere. LinkedIn, Instagram, X, WhatsApp, email, all from one calendar. Drag, drop, schedule. The AI writes the variants.
AI personalisation, in real time
Personalisation
Every email sounds like it was written for that one person.
AI pulls name, company, recent activity, and context from the CRM. Every message is personal. Every outreach feels one-to-one even when it goes to a thousand.
Automation builder: plain English
Trigger
When a lead visits the pricing page twice
Enroll in 3-step high-intent sequence
Notify the assigned rep via WhatsApp
Score lead as High; move to priority board
Automation
Build a multi-step outreach flow in plain English.
Describe what you want. Sentinel builds the steps. No code, no flowchart. Just: when X happens, do Y, then Z. Done in under two minutes.
Revenue per campaign: last quarter
March Pricing Intro
February Founder Letter
Cold Email to CFOs
LinkedIn Case Study
Cold email cost one-tenth of the others. Cost-per-₹-won winner.
Attribution
See which campaign closed the deal.
Every campaign is linked to every contact, every conversation, every deal. When ₹18L closes, you know exactly which email started it, and which follow-up finished it.
Automation
Build any workflow
in plain English.
No flowcharts. No developer time. Describe what should happen and Sentinel builds the steps. Every team runs the automations they actually need.
2 min
Average build time
Describe in English, Sentinel builds the flow.
No code
Required
Triggers, conditions, actions: all visual.
37
Connected apps
Slack, Razorpay, Tally, WhatsApp, and more.
Six months from now, your Monday stand-up will be about whose automation saved the most hours this week.
Operations
The whole company,
legible in one place.
Every department. Every function. Every question answered before it becomes a problem.
People & HR
Every employee record, leave, document, and performance review in one place. Approval chains routed automatically.
Ask Sentinel
“Who hasn't taken leave in 90 days?”
Finance
Invoices sent, payments tracked, cash flow forecast updated daily. Approvals from your phone with full context one tap away.
Ask Sentinel
“What's my cash position if 3 overdue invoices come in this week?”
Invoices & Payments
GST-compliant invoices, auto-reminders, payment matching. Never chase manually again.
Ask Sentinel
“Which 7 customers are 30+ days overdue and how should I approach each?”
Facilities
Room bookings, maintenance requests, asset registers. Operations runs quietly in the background.
Ask Sentinel
“What maintenance is overdue in the Mumbai office?”
IT & Security
Asset registry, software access logs, change requests, incident tracking. Compliance-ready out of the box.
Ask Sentinel
“Which laptops are running software with no approved change request?”
Tickets & Support
Every customer thread, every internal request, unified. SLAs enforced. Patterns surfaced.
Ask Sentinel
“What's the most common reason customers opened tickets this week?”
Pricing
One system.
Three ways to pay.
Every plan includes every capability. You only pay for how much AI your team uses.
Sentinel Pro
Teams running heavy AI workloads at scale.
₹4,999/user/mo
39,000 AI credits/month
Everything in Sentinel, included
Book a walkthroughSentinel Grow
Teams where AI is central to daily work.
₹1,399/user/mo
7,500 AI credits/month
Everything in Sentinel, included
Start the 14-day trialSentinel Lite
Teams getting started with AI at work.
₹599/user/mo
2,000 AI credits/month
Everything in Sentinel, included
Start the 14-day trialFor the companies who move
fast enough to stay relevant.
Sentinel is how they stay ahead.
Built in India · Shipped weekly · Your data stays yours.